YRS - A new digital audio projector tuned towards a European consumer.
At the intersection of hi-fi and furniture, research suggested that the design of existing products might be affecting their reception in the EU.
A new version was developed to better harmonise with a European living space - rethinking scale, form and CMF. Influence was drawn from Yamaha’s musical instrument range, as well as tastes in European furniture and interiors.
format / material selection